Cognata Appoints New VP of Sales – Yoram Berholtz

We’re pleased to announce that Yoram Berholtz has joined Cognata as Vice President of Sales. In this position, Yoram is responsible for extending the company’s commercial leadership, developing new business opportunities within the ADAS and autonomous vehicle ecosystem, and customer success.

Yoram brings more than ten years of automotive business experience. Most recently, he served as Director of Business Development Argus, a Continental AG company and world leader in automotive cybersecurity.

Prior to Argus, Yoram held several senior management positions, including Automotive Business Line Management, at Redbend/HARMAN, a Samsung company and leading provider of Over-The-Air software update solutions.

Before entering the automotive technology industry, Yoram spent years in the cellular industry at companies such as Intel, Marvel, ECI, and Motorola in various product and engineering positions.

Yoram holds a B.S.E.E from Tel-Aviv University and MBA from Bradford University.

About Cognata

Cognata provides a fast lane to autonomous driving with its testing and evaluation solution for self-driving vehicles—a realistic automotive simulation platform where virtual cars travel virtual roads in virtual cities, all remarkably true to real-world conditions. Led by CEO Danny Atsmon, a widely respected expert in ADAS and deep learning, Cognata brings the disruptive potential of artificial intelligence, deep learning, and computer vision to the autonomous driving simulation world. Cognata’s simulated testing and evaluation environment shaves years off the validation time by generating fast, highly accurate results, and eliminates the safety concerns, high costs, and limited scalability of road-testing in the physical world. Cognata was founded in 2016 by a team of experts in deep learning, autonomous vehicles and computer vision. The company is headquartered in Rehovot, Israel, close to the Weizmann Institute of Science. For more information, visit

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