Cognata Appoints New VP of Sales Alon Podhurst

Cognata Ltd. today announced that Alon Podhurst has joined the company as Vice President of Sales. In this position, Alon is responsible for the commercial leadership of Cognata, developing new business opportunities with key players within the autonomous vehicle ecosystem and creating customized solutions to meet customer needs.

Prior to joining Cognata, Alon served as Vice President of Sales at Windward, a maritime data and analytics company where he led the company’s sales team, developed new business opportunities and built key relationships with executive decision-makers. Prior to that Alon served as Vice President of Sales at Ecoppia, the world’s leading provider of autonomous, water-free cleaning technology for utility-scale solar installations. Alon held executive sales positions at Telmap, an Intel company that developed mobile location-based services, where he oversaw sales for Europe, the Middle East and Africa, and with Comverse Technologies, Inc.

“Alon’s established record of facilitating long-term and fruitful business relationships with industry leaders and rapidly building and scaling commercial teams is a natural fit,” said Danny Atsmon, CEO of Cognata. “We are excited to be growing our executive team to meet customer demand, as Cognata rapidly expands its commercial partnerships with major players in the autonomous vehicle field.”

Cognata is transforming the world of autonomous vehicles, providing companies with simulated road tests to enable them to get self-driving vehicles to market faster — and safely. The company combines artificial intelligence, deep learning and computer vision in a simulation platform to enable autonomous vehicle developers to shave years off the costly process of road-testing. Cognata can recreate cities anywhere in the world, allowing a dramatically expanded range of testing scenarios beyond the current limited geographies, to the great benefit of any OEM and autonomous vehicle manufacturer.

“Joining the Cognata team as autonomous vehicles are rapidly becoming a reality all over the world provides me with the opportunity to make a lasting impact on this new industry and help get autonomous vehicles on the road faster,” said Alon Podhurst, Vice President of Sales of Cognata.


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About Cognata
Cognata provides a fast lane to autonomous driving with its testing and evaluation solution for self-driving vehicles—a realistic automotive simulation platform where virtual cars travel virtual roads in virtual cities, all remarkably true to real-world conditions. Led by CEO Danny Atsmon, a widely respected expert in ADAS and deep learning, Cognata brings the disruptive potential of artificial intelligence, deep learning, and computer vision to the autonomous driving simulation world. Cognata’s simulated testing and evaluation environment shaves years off the validation time by generating fast, highly accurate results, and eliminates the safety concerns, high costs, and limited scalability of road-testing in the physical world. Cognata was founded in 2016 by a team of experts in deep learning, autonomous vehicles and computer vision. The company is headquartered in Rehovot, Israel, close to the Weizmann Institute of Science. For more information, visit