April 13th, 2021，Shanghai China – Cognata, the world’s leading autonomous
driving and ADAS simulation software provider, had received enthusiastic
attention for its AI driven and deep learning based AD simulation technology
in the China Vehicle Human-Machine Interaction Innovation Conference 2021.
The convention was held at the same time as the Shanghai Munich Electronics
Exhibition in Shanghai.
The HMI conference this year was indeed full of charm and attracted a large
number of industry experts and technicians. With the good prevention and
control of the epidemic, everyone could quench their thirst for knowledge.
More than ten enterprises at home and abroad participated in the conference,
such as Unity, the next generation of intelligent vehicle embedded HMI design
tool, Epic Games, the virtual engine, Thundersoft 3D Kanzi , Zhujian Intelligent
technology and more.
The key speakers included Dr. Shen Yong, senior automatic driving expert of
Alibaba Damo Institute; Taiping Zhu, chief of interactive experience design
section of GAC Research Institute; Miao LV , design director of Qianhai Qijian
of Baoneng motor; Aiqiang Jiang , chief engineer of intelligent cabin of Geely
Automobile Research Institute; Dr. Chen Fang, senior user experience director
of FAW Hongqi; and BMW Designworks UI / UX Senior designer Chao Wang
and many more.
From how to create the next generation of intelligent cockpit interactive
experience, to the discussion of HMI market and industrial development trend,
the topic was to open up the whole industrial chain of HMI, full of outstanding
The slight drizzle didn’t bother the participants and the convention was full of
people. The technology of this exhibition mainly focused on human-machine
interaction, user experience and software architecture. Cognata, as the world’s
leading full product life cycle autonomous cloud simulation software manufacturer,
has exhibited its own unique AV simulation technology based on AI and deep
learning, which has received a lot of attention from all parties. We believe that
under the great wave of autonomous driving and software defined cars, the user
experience of China’s smart car will be greatly improved. The autonomous driving
system and its simulation technology can also be continuously polished in the
continuous application, and become more precise and so that the L4-L5 era
can be truly realized.